Shiao Yee

Shiao Yee is a seasoned marketing professional with extensive experience spanning over two decades across various industries, including healthcare, insurance, and automotive. Currently serving as the APOC Marketing Manager at Abbott since June 2025, Shiao previously held multiple key marketing roles at QuidelOrtho, Novacyt Group, and Infineum, where strategic priorities and sustainable projects were advanced. Notably, as Head of Brand Marketing and Communications at Zurich Insurance and Takaful, leadership of a 10-member team strengthened corporate initiatives and performance across various segments. Additional significant roles include leading marketing communications at GREAT EASTERN and managing partnerships at TGV Cinemas. Shiao's early career included impactful positions at Honda Motors and Roche, contributing to substantial sales growth and brand positioning. Educational credentials include an MBA from Henley Business School, University of Reading, and a Bachelor's degree in Marketing from University Sains Malaysia.