Siniša Gojković

Sini Ninkovic is an accomplished professional with extensive experience in product transformation, strategy, and operations within the technology sector. Currently serving as the Head of Product Transformation & Strategy at BetterUp, Sini leads the company's transition to an AI-first product model, focusing on execution velocity and organizational AI adoption. Previous roles at BetterUp include Principal Product Operations Manager and Staff Technical Program Manager, where Sini contributed significantly to the AI business and helped build the GenAI organization. Sini's background also includes authorship of the Amazon bestseller "Untethered," product leadership at Human - Professional Growth That Works, global product launch management at Apple, and product management at Lucid Motors. Sini's foundational experience in technical procurement and program roles at BMW Group involved leading supplier strategies for electric vehicles and managing substantial cross-functional initiatives. Sini holds an MBA from the University of California, Berkeley, and advanced degrees in Behavioral Economics from Universität Innsbruck, along with full-stack development training from Le Wagon.