Yulia Biriuk, MBA, is the Global OTC Lead at Abbott, where they oversee brand and portfolio strategy in the pharmaceutical industry. With over 15 years of experience, Yulia has developed expertise in brand management, marketing team leadership, and product launches, including a focus on digital marketing since 2018. Previously, they held various roles at Abbott, Mepha LLC, Recordati S.p.A., and Teva Pharmaceuticals, contributing to marketing strategy and organizational transformation. Yulia earned an MBA with honors from WU Executive Academy in 2017.
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