Amanda Carson

Customer Experience, Franchise LEAD

Amanda Carson is an accomplished marketing professional with extensive experience in customer experience and brand management. Currently serving as the Customer Experience Franchise Lead at AbbVie since August 2016, Amanda has a strong background in leveraging data for audience targeting, optimizing digital strategies, and building award-winning social programs, including the Mayhem campaign at Allstate Insurance from 2007 to 2016. Amanda has also held leadership roles in coaching, guiding teams to national titles, and contributing to recruitment strategies that significantly increased team participation. Educated at Georgetown University with a Bachelor of Arts in English and Theology, Amanda combines a creative marketing approach with analytical expertise to drive results.

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