Brad Hawk

Brad Hawk is a seasoned professional in omnichannel marketing strategy with extensive experience in the pharmaceutical and digital marketing sectors. Currently serving as Director of Omnichannel Strategy at AbbVie since September 2020, Brad leads the commercial omnichannel strategy for the US Oncology Business Unit, overseeing multiple oncology franchises and brands to optimize commercial performance through data-driven initiatives. Previous roles include Associate Director at AbbVie, where Brad managed a national team of Omnichannel Marketing Partners, and Vice President of Product Development at iProspect, focusing on developing new capabilities in digital marketing. Brad has contributed as a guest lecturer at DePaul University and held various positions in notable companies, building a robust background in marketing analytics and strategy. Educational credentials include a Master’s degree in Data Science from Northwestern University and a Bachelor's degree in Marketing from the University of Illinois Chicago.