Devi Prasad Pulla

Devi Prasad Pulla is the Director of Marketing Analytics for Oncology at AbbVie, where they apply 15 years of experience in Sales and Marketing Analytics within the pharmaceutical industry. Their expertise encompasses a broad range of areas including targeting and segmentation, predictive analytics, and multi-touch attribution. They also possess extensive experience with various pharmaceutical data sources and have held multiple leadership roles at AbbVie and Bayser Consulting. Devi earned a PhD in Mechanical Engineering from The Ohio State University, where they also completed their MS and has previously worked in both consulting and client-side environments.