Mark Silverman is a seasoned professional with extensive experience in digital strategy and marketing within the pharmaceutical and healthcare sectors. Currently serving as the Director of Enterprise Digital Advancement and Innovation at AbbVie, Mark drives strategic alignment across various teams to shape and implement the company's digital roadmap, emphasizing generative AI and emerging technologies. Previous roles include Vice President of Strategy at Klick and Director of Strategy at Critical Mass, where Mark led omnichannel marketing initiatives and guided multidisciplinary teams on high-profile client projects. Mark holds a PhD in Sociology from the University of Calgary, complemented by an MA and BA in Sociology from Concordia University.
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