Mark Silverman

Mark Silverman is an accomplished professional in digital strategy and marketing, with significant experience in the pharmaceutical industry. At AbbVie, Mark serves as the Director of Enterprise Digital Advancement and Innovation, leading the organization’s digital roadmap and fostering strategic collaboration among various teams. Previous roles at AbbVie include Director of the Digital Lab and Omnichannel Strategy for Gastroenterology and Associate Director of US Rheumatology Marketing, where Mark enhanced marketing strategies and customer engagement. Earlier positions as Vice President of Strategy at Klick and Director of Strategy at Critical Mass involved shaping omnichannel marketing approaches for healthcare clients and overseeing major projects for Fortune 500 companies. Mark's academic background includes a PhD in Sociology from the University of Calgary, complemented by an MA in Sociology from Concordia University.