Tim Willcox

Tim Willcox, MBA, currently serves as an IT Product Owner at ABC Supply Co. Inc. since April 2023, bringing extensive experience in business analysis and digital project management. Prior roles include Senior Business Analyst and Business Analyst at American Family Insurance, where significant contributions involved enhancing digital tools, managing cross-functional teams, and developing a Customer Lifetime Valuation algorithm. Willcox also has experience as a Business Analyst for the State of Wisconsin and TASC, and played key roles at CUNA Mutual Group and Trek Bicycles Inc., focusing on process integration, project management, and user experience. An MBA graduate from the University of Wisconsin-Madison, Willcox holds a Bachelor of Science in Communications, Marketing, and Public Relations from the University of Wisconsin-Platteville.