Lisa Bowes has extensive experience in eCommerce and marketing operations, currently serving as VP of eCommerce & Marketing Operations at ABC Fine Wine & Spirits since June 2012. In this role, Lisa leads initiatives to enhance eCommerce platforms and develop innovative user journeys to drive growth for the company, a prominent Florida-based alcohol beverage retailer. Prior to this position, Lisa worked at B.A.S.S., LLC as Senior Manager of Sponsorships & Marketing from November 1999 to May 2012. Lisa holds a Master of Business Administration with a focus on Market Research from Auburn University at Montgomery and a Bachelor of Science in Business Administration with an emphasis in Marketing from The University of Southern Mississippi.
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