Carl Seleborg

Senior Product Manager (conversion)

Carl Seleborg is an accomplished Senior Product Manager at Ableton, where since February 2007, Carl has been leading strategic initiatives aimed at enhancing free-to-paid conversions for the flagship product Ableton Live, focusing on areas such as marketing, product onboarding, and e-commerce. In addition, Seleborg spearheaded the creation of a dedicated unit for educational support, adapting products and commercial offerings for educational institutions globally. With a background in entrepreneurship, Seleborg has influenced business models at Ableton, particularly in the educational sector, and played a key role in transitioning to a direct-to-consumer model. Prior to this, Seleborg founded Seleborg Distilling GmbH, specializing in bespoke single malt whisky, and has held various software development positions at notable companies including AKKA Ingénierie Systèmes and SAGEM Communication. Seleborg holds a Master's degree from IRCAM and a Bachelor's degree from Université Paris Dauphine - PSL.

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