Simon Jimenez is an Innovation & Design Leader with over 10 years of experience in creating impactful products and services across various sectors, including banking, fintech, FMCG, and education. Currently, Simon leads the Achteraf betalen initiative at ABN AMRO Bank N.V., where they scaled it from concept to a revenue-generating B2B proposition. Previously, Simon served in roles from Innovation Manager to Senior Innovation Manager, contributing to strategic innovation initiatives at the bank. Simon co-created TU Delft's Positive Design Reference Guide and has held roles as a consultant and service designer, focusing on user-centered design and customer experience strategies for global clients. They hold a Master of Science in Integrated Product Design from Delft University of Technology and a Bachelor's degree in Product Design Engineering from Universidad EAFIT.