Diana

Co-founder at about-face

Diana Xu is a seasoned professional in the beauty and fashion industries, currently serving as Co-Founder at about-face beauty since March 2021. Previously, Diana held senior roles including Chief Operating Officer at Kosas and Director of Operations at OUAI. Diana's extensive experience also encompasses positions at ILIA Beauty, Too Faced Cosmetics, The Estée Lauder Companies Inc., and Tarte Cosmetics, showcasing a strong background in operations management. Educationally, Diana holds an MBA from Columbia Business School, a Master's in Global Fashion Management and Luxury Management from the Fashion Institute of Technology, and a Bachelor's in Economics from Central South University.

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