Kerry Kriel is an innovation coach at Bayer UK, recognized as an award-winning strategic commercial lead with a focus on innovation. They have held various roles at Bayer since 1998, progressing from Brand Manager to Senior Brand Manager and eventually taking on leadership positions such as Head of HEOR and Digital Health Nucleus Team Lead. Currently, Kerry serves as the Chair of the ATMP Working Group at the Association of the British Pharmaceutical Industry, where they work collaboratively to enhance access to innovative therapies. Kerry holds a Bachelor of Science (BSc) Hons in Psychology from the University of East London and is pursuing further education in Strategic Market Access Planning for Orphan Drugs at CELforPharma.
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