Michael Theodore McIm

Michael Theodore MCIM serves as the Head of Digital at The Association of the British Pharmaceutical Industry (ABPI) since May 2017, playing a crucial role in representing research-based biopharmaceutical companies in the UK. Previously, Michael held various positions, including Digital Project Manager and Webmaster at Technicolor, where management of projects with remote teams was a key responsibility, and Website Development Manager at the Chartered Institute of Internal Auditors. Earlier roles include Digital Communications Publisher at Pfizer, Technical Producer at TBWA, and Web & Intranet Manager at Notting Hill Housing Trust. Michael began a freelance career in digital marketing in 2000 with HEX32 Web Design and has extensive experience in e-learning project management for the Judicial Office, web management for UK Trade & Investment, and communications design for the Ministry of Defence. Michael's educational background includes an MSc in Digital Marketing from the University of Liverpool Online Programmes and a Postgraduate Certificate in Digital Marketing Communications from The Manchester Metropolitan University.