Abracadabra was created to make the experience of parents easier by catering to all their needs. We aim to create products that are as versatile and useful as they are beautiful. Our goal is to provide parents with quality products while keeping the child’s safety and comfort at utmost priority. Our unique styling makes us stand out in the baby industry and makes us who we are. All our products are influenced by the stories we hear, the scenes we see, and the colors we mix and match. A story we give birth to and you take it forward.

Being a part of two export houses, Vrinda Overseas and Ashirwad Exim, who are pioneers in the manufacture and export of baby and children’s home furnishing from India. Abracadabra was created of the finest lineage. We think finding gorgeous, yet durable baby products shouldn’t be a test of your patience. Because being new parents is already hard enough. That’s why with Abracadabra, we set out to create a one-stop shop for all things nursery. Mix-and-match styles make it easy to create a dream nursery as unique as your little one. Expert craftsmanship and quality materials ensure products are both durable and safe. With handmade, hand-stitched, and hand-curated designs, we are bringing the human touch to every nursery. We design what we love and what we think is useful. Our coordinated nursery themes are what makes us special. Design and quality have been at the heart of what we do each and every day. Designed for style, function, and efficiency.

Our vision is to make Abracadabra a sought-after baby and juvenile lifestyle brand in the domestic and international markets. To create and maintain the most comprehensive and trendy line of products at a value pricing offering

Abracadabra

Org chart

Teams

Offices

Abracadabra

Org chart

Teams

Offices

Related companies