Richard Smith is a digital marketing leader with extensive experience in driving adoption across demand generation, media, web performance, and marketing analytics platforms. During their tenure at Aberdeen from 2007 to 2025, they held various senior roles, including Head of Marketing Automation, Data and Analytics, and Head of Digital Performance. Richard also worked at abrdn as Head of Digital Performance from 2024 to 2025. They earned both an MBA in Marketing and Sports Studies and a Bachelor of Arts in Marketing and Sports from the University of Stirling.
Location
Stirling, United Kingdom
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