Tia Benson is a skilled digital marketing specialist with extensive experience in developing and executing marketing strategies across various organizations. Currently at the American Bureau of Shipping, Tia leads external email marketing campaigns for B2B SaaS products, significantly boosting conversion rates and implementing automated programs to enhance lead generation. Tia also possesses a strong entrepreneurial background as the owner of 105 Jim Street, focusing on strategic communication and digital media. Previous roles include marketing and communications specialist at the Boys & Girls Clubs of Greater Dallas, regional marketing associate at the YMCA of Metropolitan Dallas, and several positions in production assistance and office administration. Tia holds two Bachelor of Arts degrees, one in Cinematography and Film/Video Production from Howard University and another in English Language and Literature from Prairie View A&M University.
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