Jonas Alves is a seasoned expert in experimentation, currently serving as Co-Founder and CEO of ABsmartly since 2019, where they have developed an internal experimentation platform to enhance A/B testing capabilities for various companies. Prior to this, Jonas was the Experimentation Lead at Booking.com from 2012 to 2015, and played a pivotal role in building and optimizing their A/B testing tools and methodologies. They co-founded Tripaneer in 2016, where they contributed to the development of its experimentation platform. Jonas’s extensive background in software development began with roles at Clix and Excentric, where they honed their technical skills early in their career.
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