Absolute Board Co is a global leader in skate hardware products & innovation. With the largest direct distribution footprint worldwide in surf, skate and lifestyle channels, Absolute Board Co designs and markets some of the most reputable and authentic brands in the industry. Now available in over 70 countries, Absolute Board Co’s portfolio of brands include Penny Skateboards, Z-Flex, Uppercut Deluxe and Seven Skates. Founded by skaters, our purpose is to get more people skateboarding. 

We believe that translating our passion for skateboarding to our customers is about more than just F.U.N. It is about Fanaticism in our product quality and performance, Unity in our goals within the skateboarding community and Non-conformity through leading innovation. For many of us, skateboarding has been our outlet, so Absolute Board Co chooses to support a number of worthwhile projects and youth-related charities within our global community. We believe in giving back and nurturing the communities we operate in to grow the future of skate in an inclusive and liberating direction. 

Eclectic, passionate, dedicated, driven and authentic is how we would describe our team, and we are always looking for individuals who share those values to join us as we grow.

Absolute Board Co

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