Greg Reffner

Greg R. is an accomplished executive with extensive experience in sales, marketing, and leadership across various sectors. Currently serving as CEO and Founder of Abstrakt since January 2020, Greg previously held the role of VP of Sales & Marketing at Vartopia, where notable achievements included a 1000% increase in inbound MQL generation and exceeding annual sales quotas. As Vice President of Sales at Allbound, Inc., Greg dramatically grew customer base and revenue, establishing the company's first channel program. Earlier roles included Senior Sales Manager at Act-On Software, achieving President's Club status, and General Manager at David Barton Gym, where Greg led successful social media campaign implementations. Greg's educational background includes a Bachelor of Science in Kinesiology and Exercise Science from California State University-Sacramento and a Bachelor of Applied Science in Aerospace Engineering from San Jose State University.