Anna Lueneberg is a Fractional CMO and Performance Marketing Expert with a decade of strategic experience in marketing, primarily within the music industry. Currently serving as the Fractional CMO at Abundo Berlin, they specialize in community building and conversion optimization, achieving significant growth for various digital platforms. Previously, Anna held roles across notable companies such as gigmit, where they drove the growth of a B2B music marketplace, and STYLEBOP.com, focusing on affiliate marketing strategies. They hold an MBA from Universität Mannheim and have furthered their education with a ThePowerMBA, enhancing their expertise in business strategy and digital transformation.
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