Ivan Lytvynenko is a B2B SaaS Marketing Lead with over seven years of experience in full-funnel growth and revenue optimization. Currently serving as the Social Media Analytics and Paid Performance Lead at Academy Inc., Ivan drives data-driven strategies across various platforms and delivers actionable insights to optimize ROI. Previously, they held roles such as Digital Marketing Specialist at Loadlink Technologies and Performance Marketing Specialist at PerfectGym Software, achieving significant improvements in lead quality and conversion rates. Ivan earned a Licentiate degree in Web Page, Digital/Multimedia and Information Resources Design from the Center of Information Technology and a Licentiate degree in Business Administration and Management from SGH Warsaw School of Economics.
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