Bill McDowell is the President and CEO of Accelerant Research, a full-service marketing research and consulting firm specializing in customer loyalty, product development, and brand analytics. Previously, Bill served as a Senior Partner and COO at Accelerant Research from 2008 to 2023 and held the position of VP of New Product Innovation Research at Bank of America from 2006 to 2008. Bill also contributed as a Senior Analyst for Consumer Research at Lowe's Companies, Inc. and worked as a Senior Project Director at Marketing Analysts, Inc. Bill earned a BSBA in Marketing and an MBA in Marketing from the University of North Carolina at Charlotte.
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