Accelerant Research
Paul Rubenstein, Ph. D. is an experienced professional in marketing research and strategic consulting. Paul has held various leadership roles in companies such as Accelerant Research, Marketing Analysts, Inc., Bank of America, JP Morgan, PSI Global, and KRC Research & Consulting. With a strong background in psychology and industrial/organizational psychology, Paul has specialized in areas such as customer satisfaction and loyalty, consumer segmentation, product development, advertising, and communications research. Their educational background includes a PhD in Psychology from Fordham University, an MA in Industrial/Organizational Psychology from New York University, and a BA in Psychology from Queens College.
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Accelerant Research
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact 704-206-8500. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Online Qualitative Research • Via propriatary BlogNog Research platform (http://www.blognogresearch.com) Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)