Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics.

Contact 704-206-8500.

Our strength in research capabilities rests on our thought leadership, practice skills, and experience in…

Customer Satisfaction and Loyalty 
• Loyalty driver identification and tracking
• Purchase cycle (and other customer acquisition-related studies)
• Account opening and fulfillment
• Relationship deepening
• Customer attrition and win-back strategy
• M&A transition strategy

Product Development
• Concept screening and normative benchmarking
• Concept testing with volumetric projection capability
• Pricing strategy
• In-market testing

Online Qualitative Research
• Via propriatary BlogNog Research platform (http://www.blognogresearch.com)

Advertising / Communication
• Consideration driver identification
• Brand equity assessment and positioning
• Naming and positioning
• Copy testing

Strategic and custom research
• Market structure and segmentation studies

Other capabilities include:
• Management consulting services – syntheses 
• Conjoint / choice modeling
• In-person interviewing 
• Hispanic and other multi-cultural research
• Other focused segments (e.g. low-income, military, mass affluent)

Research

Accelerant Research

Accelerant Research's headquarters in Matthews, United States

This department oversees project planning, execution, and monitoring to ensure successful delivery of initiatives.

Project Management

This department provides strategic direction and oversees all organizational operations.

Executive Leadership

This department focuses on conducting qualitative research and overseeing operational processes to support organizational goals.

Research and Operations

This department focuses on sourcing, attracting, and hiring qualified candidates to meet organizational needs.

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Executive Leadership

Research and Operations

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