Consider the strategies of the worlds top ten banks, there’s barely a hairs breadth between them. Ditto for car manufacturers, oil companies, insurers, and retailers. The returns on strategy have fallen precipitously as technology has reduced barriers to entry and increased access to knowledge. And yet the shareholder returns  of the top quartile banks are 4x those of the bottom quartile. It’s the same in every industry.

The key to competitive success is no longer strategy, it is the ability to mobilise, execute and transform with agility.

Accelerating Performance Consulting

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