Aafreen Khan is a Project Lead specializing in Marketing, Analytics, and Customer Insights. Currently, Aafreen delivers marketing analytics solutions for a major supermarket chain, focusing on CRM activation and customer loyalty. Previously, Aafreen served as a Data Analyst at Ugam and a Project Manager at eClerx, where Aafreen utilized data-driven strategies to enhance customer experience and drive significant revenue impact across multiple industries. Aafreen's diverse experience includes leading digital engagement initiatives and optimizing user journeys through analytics and automation.
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