Arka Panday is a data scientist currently working at Accenture AI (Applied Intelligence) Hub, specializing in marketing analytics and market mix modeling. With around five years of experience, Arka has previously held roles as a senior data scientist at Accenture and data scientist at BRIDGEi2i Analytics Solutions, where they focused on optimizing marketing strategies through statistical modeling. Arka holds a B-Tech in Electrical Engineering and has completed advanced training in data science, machine learning, and data visualization tools such as Tableau and Power BI.
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