Marcello Barbati is currently a Strategy & Consulting Senior Manager at Accenture, where they collaborate with Global Mobility providers to enhance their transformation journeys towards an end-to-end omnichannel customer experience. They previously held various roles at Accenture, including Digital & Marketing Strategy Manager and Marketing Transformation and Sales Analyst, focusing on retail marketing, CRM, and data analysis. Earlier in their career, Marcello worked as a Key Account Assistant at adidas, where they supported premium client management and sales planning. Marcello earned a Master’s degree in Economics from Università degli Studi di Milano-Bicocca, complemented by research at Nottingham University Business School and an Erasmus program at the University of Valencia.
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