Mark Farbrace is a leader in Accenture's GenAI business across the UK, Ireland, and Africa, where they help executives navigate the complexities of Generative AI to achieve transformative business outcomes. With a career spanning various roles, including Head of Consultancy Services at activ8 Intelligence Ltd and Business Consulting Manager at Vizual Business Tools, Mark has successfully delivered substantial projects and fostered innovative solutions. They possess a Bachelor of Science in Business Information Systems from the University of East Anglia and continue to emphasize the importance of a people-first approach in shaping AI strategies that drive sustainable value.
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