Seroj de Graaf

Seroj de Graaf is a visionary Business & Product Innovation Executive with over 20 years of experience in connecting strategic insights to operational reality across diverse industries. They have held roles such as Head of Product Design at various organizations, including NORTVI, LINJA Shoes, and Travelteq, where they blended hands-on design with strategic direction to elevate product offerings. Currently, Seroj serves as a Senior Project Manager in Industry X at Accenture, leading innovation projects that bridge the physical and digital worlds. Additionally, they co-found several initiatives, including the Netherlands' first (pre-)seed investment fund, focusing on supporting startups in transforming ideas into consumer-loved brands and products. Throughout their career, Seroj emphasizes a lean and pragmatic approach to innovation, ensuring alignment of customer needs, business models, and technology.