Simone Serasini is currently the Innovation&Design Lead at Accenture, where they also serve as the Prompt Design Lead for GenAI in IBERIA. With a diverse background in creative direction, innovation management, and design thinking, Simone has held various roles, including Professor at multiple universities and Innovation, Strategy and Design Lead at frog. They previously led creative direction and brand design for companies such as Kitchen55 and Publigal, and their academic contributions include teaching innovation-focused creativity and lateral thinking. Simone holds an Executive MBA and has pursued additional certifications in design and management methodologies.
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