Tom Brydon

Tom Brydon is an accomplished marketing professional with extensive experience in commerce media and retail marketing. Currently serving as Go to Market Lead for Commerce Media at Accenture since October 2024, Tom has previously held significant roles including VP of Retail Media & Commerce at Saatchi & Saatchi X and VP, Group Media Director at The Integer Group, where leadership of media strategies for major accounts was emphasized. With a solid foundation in digital strategy and shopper marketing from esteemed organizations such as Blis and Advantage Media Solutions, Tom has demonstrated expertise in eCommerce, brand management, and campaign direction, further enhanced by leadership positions at Sky Betting & Gaming. Educationally, Tom holds an MSc in Business Psychology from Northumbria University and a BA Hons in Sociology from Newcastle University.