Vincent Cheng

Vincent Cheng is currently a Senior Director and one of the Greater China Digital Leads at Accenture Song, where they drive digital and experience transformation to achieve sales growth for brands. With extensive experience as a business partner, Vincent has provided insights into digital strategy and innovation across multiple regions, including China, Hong Kong/Macau, Japan, and North America. Prior to joining Accenture, Vincent served as the Global Head of Product, Experience, and Innovation at DFS and worked in investment banking at various firms, including Deutsche Bank and Citi.