Floriane Merger

Floriane Merger is currently the Brand Director for Eco ENA at Accor, overseeing brand strategies across Europe and North Africa. They previously managed brand experience for ibis budget and hotelF1, enhancing customer journeys across 500 hotels. Floriane holds a Master's degree from SKEMA Business School in Project Management & Digital Marketing and has had significant experience in merchandising and trade marketing with Abercrombie & Fitch and TechSell Group. They were also involved in marketing and communications for CEWE France and ZEISS Group earlier in their career.