Gilbert Sum

Here is the updated briefing introduction for Gilbert SUM with the additional information about awards from major travel industry partners:

Gilbert SUM is an accomplished hospitality and aviation professional with an impressive track record of driving strategic growth and optimizing operational efficiency. In his current role as the Group Director of Revenue & Distribution for the ibis Hong Kong Central & Sheung Wan and Butterfly Hospitality Group, SUM oversees a portfolio of hotels with over 1,000 keys, 4 dining outlets, and 3 meeting spaces.

Under SUM's guidance, the hospitality group has seen significant increases in both revenue and occupancy. He has implemented data-driven pricing and inventory optimization strategies that have proven highly effective. SUM has also spearheaded the expansion of the group's digital distribution channels and partnerships, leveraging his deep understanding of market trends and customer behavior to enhance the organization's online presence and reach. The group's flagship hotel, ibis Hong Kong Central & Sheung Wan, has been recognized as a leading hotel by several key business partners in the region, including TripAdvisor, Expedia, Booking.com, Agoda, and Ctrip.

Prior to his current role, SUM gained a wealth of experience in the industry, serving as a Revenue Analyst at Hong Kong Airlines, where he collaborated cross-functionally to develop innovative pricing strategies. He also has experience in cargo reservation at EVA Airways and customer service at SATS HK Limited. Equipped with a Bachelor of Arts in History from Hong Kong Baptist University and a prestigious Certified Revenue Management Executive (CRME) qualification, SUM's diverse expertise and proven ability to drive change have made him a valuable asset to the hospitality group.