Mathilde Peytavin is the Commercial & Measurement Efficiency Director at Accor since October 2014, leading transversal projects within the Ecommerce & Media team, focusing on tracking, measurement, and cookieless initiatives. Mathilde’s experience includes roles such as Business Performance Partner and Global Acquisition Performance Manager, where responsibilities encompassed promoting regional strategies, developing performance dashboards, and managing traffic acquisition campaigns. With a strong background in digital marketing, Mathilde has previously held positions at Disneyland Paris and Nestlé Belgium, honing skills in digital strategies, marketing analytics, and team management. Mathilde holds a Master of Science in Marketing from IÉSEG School of Management and has completed studies at the University of Ljubljana.
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