Shareena Ali

Shareena Ali is a seasoned Vice President and PR strategist with over 20 years of international experience in driving innovative marketing, branding, and communications strategies across diverse sectors such as travel, luxury, and health. Currently serving as Vice President of PR & Communications for Accor, Shareena previously held significant leadership roles with organizations like Hill+Knowlton Strategies and Big Bus Tours, where they spearheaded major PR campaigns and increased brand visibility on a global scale. A recognized thought leader, Shareena has extensive expertise in managing cross-functional teams, crisis communications, and influencer engagements, consistently delivering results that enhance brand reputation and engagement. Shareena is also a PR and Social Media Advisor, actively coaching entrepreneurs to connect with the media effectively. In education, Shareena is pursuing a BSc (Hons) in Management and Systems Science and Marketing at Bayes Business School.