Martin Björklund

Martin Björklund is a Senior Director at Accrease, where they currently lead initiatives as part of Adobe's Partner of the Year. Previously, they served as a Test Manager at H&M and a Quality Manager at Betsson Technologies AB. Martin also held the position of Business Analyst at IKEA Group, where they developed and monitored web KPIs across the organization. Their extensive experience includes leading a team as Head of Martech and Data at Nordic Morning, as well as working as a Digital Analyst at CountQuest Interactive AB, where they were a certified Adobe expert. Martin earned a degree in Economics and Informatics from Karlstad University.