Santosh Kumar Potnuru

Santosh Kumar Potnuru has a strong background in web and data analytics, with experience in implementing Adobe Analytics solutions. Santosh Kumar worked as a Senior Consultant at Accrease, an Adobe Partner of the Year company, starting in 2020. Prior to that, they worked at Deloitte as a Consultant, where they were responsible for designing and developing web analytics and data analytics solutions using Adobe Analytics. Santosh Kumar also developed customer profile data analytics reports and implemented end-to-end visitor journey tracking using Adobe Analytics. Santosh Kumar executed a migration from Adobe DTM to Adobe Launch and developed traits and segments in Adobe Audience Manager. Before Deloitte, Santosh worked at Cognizant as a Program Analyst, where they gathered requirements, created solution design documents, and integrated Adobe tools for web analytics measurement. Santosh Kumar also created custom rules and extensions to map data to Site Catalyst for reporting and analysis. Santosh Kumar'swork at Cognizant started as a Program Analyst Trainee, where they collaborated with stakeholders to define key performance indicators and provided analytics solutions.

Santosh Kumar Potnuru completed their Bachelor of Technology (BTech) degree from Jawaharlal Nehru Technological University, Kakinada, from 2010 to 2014. Prior to that, they attended Sri Chaitanya Junior College, Vishakapatnam, from 2008 to 2010, where they pursued the Board of Intermediate Education with a focus on Mathematics, Physics, and Chemistry. Before joining the junior college, they completed their secondary education from AP Residential School, SM Puram, in 2008.

In addition to their formal education, Santosh Kumar Potnuru has obtained several certifications. Santosh Kumar achieved the Adobe Qualified - Adobe Experience Platform certification from Adobe in April 2020. Other Adobe certifications they hold include Adobe Audience Manager Business Practitioner (September 2019), Adobe Target Business Practitioner (November 2018), 9A0-386 Adobe Analytics Architect Exam (December 2017), 9A0-369 Adobe Reports and Analytics Implementation (December 2016), and Adobe Analytics Processing Rules (March 2016). Santosh Kumar also earned the Cognizant Certified Professional in Adobe Site Catalyst Implementation certification from Cognizant in March 2016. Additionally, they obtained the Google Tag Manager certification from Google, Social Marketing Tools, in July 2015. Santosh Kumar Potnuru also holds the Adobe Certified Expert - Adobe Real-Time CDP certification (expected to be obtained in July 2023), Adobe Certified Expert - Adobe Analytics Business Practitioner (September 2020), and Adobe Certified Expert - Adobe Analytics Developer (June 2020). Santosh Kumar accomplished the Google Analytics certification from Google, Social Marketing Tools, in October 2015. Santosh Kumar Potnuru has also pursued certifications in Adobe Audience Manager Architect and Adobe Target Architect; however, their specific completion dates are not provided.