Zena, Ph.D., is a seasoned strategist with extensive experience in digital transformation and media planning across prominent companies. Currently a Strategist at Accrue.com since July 2020, Zena previously held significant roles as Business Director at GroupM, Regional Planning Director at Publicis One, and Regional Digital Manager at Havas Media Group, where key account management and innovative digital solutions were paramount. Zena also served as Planning Manager at OMD APAC, overseeing media strategies for various high-profile brands. An accomplished academic, Zena completed a Ph.D. in Visual Arts at Hong Kong Baptist University, where contributions included art translation services for major art institutions and projects on visual arts histories. Additionally, Zena has a background in journalism and senior planning, underscoring a robust foundation in communication and cultural narratives.
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