JP Demas currently serves as the VP of Marketing and Corporate Events at Accruent, where responsibilities include leading marketing strategy and corporate messaging. Previously, JP held various key marketing positions, including Director of Global Digital Marketing and Analytics at Tektronix, achieving significant pipeline growth and process improvements, and Senior Director of Digital Marketing at Concentra, where a redesigned web experience resulted in over 900% lead growth. Additional experience includes roles at Latin3 as Managing Partner, boosting brand accounts, and at Microsoft and DELL, where JP contributed to substantial revenue increases and customer engagement. Educational qualifications include a BS in Computer Engineering from Texas A&M University, a Continuing Education degree from Stanford University, and an MBA in Entrepreneurship from the University of Louisville.