Lisa Wållgren

Lisa Wållgren has a diverse work experience spanning multiple companies and roles. Lisa is currently the Chief Marketing Officer at Blodtrycksdoktorn, a position they have held since August 2021. Prior to this, they served as the Chief Marketing Officer at Humla from May 2020 to August 2021. Before joining Humla, Lisa worked at Qliro as the Head of Marketing Acquisition from November 2017 to April 2020.

Lisa has a long history with EnterCard, where they held several roles. Lisa served as the Head of Analytics, Digital & NCM from January 2014 to October 2017. In this position, they led a commercially driven analytics department focused on identifying business opportunities and optimizing marketing investments. Lisa was also responsible for growing digital analytics and ensuring revenue opportunities from all digital channels.

Before their role as the Head of Analytics, Lisa was the Head of the Direct market (re:member) Business area at EnterCard Sweden from May 2011 to January 2014. Lisa was a member of the Swedish Senior Management Team and Commercial Committee, driving strategy, product development, brand development, P&L management, and budget responsibility.

Lisa also served as a Department Manager and Marketing Manager at EnterCard, overseeing various marketing areas and teams from 2009 to 2011.

Earlier in their career, Lisa worked at CitiBank as a Cards Portfolio Manager from 2007 to 2009 and at Nordea as a Project Manager in Direct Marketing from 2005 to 2007. In these roles, they were responsible for strategy, communication, and execution of marketing campaigns for various banking consumer products.

Overall, Lisa Wållgren has an extensive background in marketing and analytics, with a focus on driving revenue growth and developing business opportunities through data-driven strategies.

Lisa Wållgren obtained a Master of Science in Business Administration with a focus on Management and Marketing from Jönköping International Business School from 2001 to 2005. In 2003 to 2004, they also participated in an Erasmus program at ESCE Paris (Ecole Supérieure du Commerce Extérieur) in the field of International Business. Additionally, they completed a Certificate in Executive Data Science from Johns Hopkins University on Coursera in 2016. Lisa has also obtained several certifications related to data science, including "Data Science in Real Life," "Executive Data Science Capstone," "Building a Data Science Team," "Managing Data Analysis," and "A Crash Course in Data Science," all from Coursera Course Certificates, completed in 2016.