Beth Kaplan has a strong background in communications and public relations, with their most recent role as the Public Relations Director at Accuray since 2014. In this position, they led the development and execution of integrated communications plans for a radiation oncology company, working closely with marketing on product launches, social media initiatives, and employee engagement. Prior to this, they worked at Kaplan Communications from 2008 to 2014 as a Communications Consultant, managing key communications projects for various clients in the healthcare, consumer, technology, and corporate sectors. Beth Kaplan also has experience at Porter Novelli from 2000 to 2008, where they held roles as Senior Vice President and Vice President in the Healthcare Practice. In these positions, they directed the development and execution of integrated communication plans, provided strategic counsel to PR and marketing teams, and managed employee teams for single-product and portfolio accounts.
Beth Kaplan's education history includes a Bachelor of Science degree in Business Marketing from California Polytechnic State University-San Luis Obispo. Beth also holds a Masters of Business Administration degree from Santa Clara University. In addition to their formal education, Beth has obtained several certifications, including Branding Foundations, Organizational Thought Leadership, Learning Integrated Content Marketing, Content Marketing Foundations, and Online Marketing Foundations, all from LinkedIn.
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