John B. is a seasoned MarTech Lead and Salesforce Developer, currently working at Acenda since 2024, with prior experience as the Marketing Automation Team Manager at 2degrees. With over 17 years in data analytics and marketing technology, John has developed strategies for the telecommunications and insurance sectors in Australia and New Zealand. They hold a Bachelor's degree in Business Management from Bangalore University and possess certifications in Salesforce Marketing Cloud and SNOWPRO. Throughout their career, John has led teams, implemented data governance frameworks, and leveraged analytic methodologies to enhance marketing performance and operational efficiency.
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