Acento offers a unique agency environment where provocative ideas flourish through cross-cultural stimulation. We seek to challenge the status quo to respond to, and impact, culture with a focus on defeating consumer fatigue and indifference. This makes brands matter in culture, spurs engagement, and drives business impact.




People don’t live in segment siloes. We live, work, consume, and grow in diverse communities, influencing one another in unique and meaningful ways. Acento& employs cross-cultural modeling to identify intersectionality and divergence across groups in their motivations, beliefs, and barriers. We find the humanity behind the numbers. This empowers a unifying brand experience while activating unique nuances that drive response.



Acento’s Latino roots have flourished into a dynamic agency that reflects the diversity of our world. We serve the multiple languages and cultures of our communities. We embrace the idea that people can be more than 100% - navigating between cultures and languages situationally. We are uniquely adept at activating the whole human, not just a segment. From linguistic and cultural nuance to the multitude of human touchpoints, we celebrate the power of AND.

Acento is cross-cultural agency that harnesses creativity to defeat indifference. We build meaningful connections for modern brands to make them matter in culture and people's lives.

Marketing

Acento Advertising

Acento Advertising's headquarters in Los Angeles, CA, United States

Donnie Broxson

Salomon Resler

Lourdes Gonzalez Washington

Lourdes Washington

Sofia Escamilla

The Media and Marketing team at Acento Advertising is responsible for developing and executing strategic media plans that enhance brand visibility and engagement across diverse audiences. This team leverages data-driven insights to optimize campaigns, focusing on maximizing reach and impact in cross-cultural contexts. By collaborating closely with clients and utilizing various media platforms, the team ensures that brands resonate meaningfully within their target communities.

Media and Marketing

The Client Services Team at Acento Advertising is dedicated to building and maintaining strong relationships with clients, ensuring their needs are met through strategic communication and innovative solutions. They oversee project management and client billing, driving collaboration between cross-functional teams to deliver impactful marketing campaigns that resonate culturally and leave a lasting impression.

Client Services Team

The Creative Team at Acento Advertising is charged with developing innovative and culturally relevant campaigns that resonate with diverse audiences. Comprised of skilled professionals, including the Executive Creative Director and Art Directors, this team collaborates to craft compelling narratives and visuals that elevate brand identity and foster meaningful connections. Through their expertise, they ensure that every project captures the essence of modern culture while effectively communicating brand messages.

Creative Team

The Leadership Team at Acento Advertising is pivotal in driving the agency's strategic vision and fostering a culture of creativity and collaboration. Comprising top executives such as the CEO, VPs of Client Leadership and Media, and the Executive Creative Director, this team guides client relationships, oversees innovative campaigns, and ensures that the agency's cross-cultural messaging resonates with diverse audiences, ultimately making brands meaningful in today's dynamic landscape.

Acento Advertising

Org chart

Teams

Media and Marketing

Client Services Team

Creative Team

Leadership Team

Offices

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