Raphael Lira is currently the Senior Product Manager for MIPs at Aché Laboratórios Farmacêuticos since 2025. They previously held the position of Product Manager at Hypera from 2021 to 2024, overseeing respiratory prescription products, and also served as a Senior Product Manager within the same company. Earlier in their career, Raphael gained experience at GSK as a New Products and Business Development Intern and worked at Farmoquimica S/A in various marketing roles, including Junior Product Manager. Raphael earned a degree in Marketing and Business Administration from Escola Superior de Propaganda e Marketing and completed an MBA in Marketing Management at the Universidade de São Paulo.
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