Vinícius Lima is a medical marketing specialist with over five years of experience in the pharmaceutical and healthcare industries, focusing on strategic medical promotion and commercial strategies. Currently serving as a Pleno Propagandist at Aché Laboratórios, Vinícius engages in continuing medical education and develops market-driven action plans to enhance product visibility. Previous roles include positions at IQVIA, Carmen's Medicinals, and SantaCruz Distribuidora de Medicamentos, where Vinícius demonstrated expertise in demand generation and key opinion leader engagement, particularly in the areas of medicinal cannabis and various therapeutic specialties. Vinícius holds a degree in Marketing and is pursuing postgraduate studies in Medicinal Cannabis.
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