Bas Verhoeven is a Lead UX Designer specializing in HR Product Development, currently working at Achmea since 2024. With over 20 years of experience, Bas has previously held roles as a Senior UX Designer at Randstad and Vodafone, and as a Lean UX/Product Designer at Randstad Groep Nederland. They also co-founded and developed digital products at Sanoma's Innovation Lab. Earlier career experiences include working as an Experience Designer at Marcel Wouters Ontwerpers and a UX Designer at Malmberg.
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