Keerthivasan V

Keerthivasan Velu is a Senior Data Scientist at Acies since December 2021, with previous experience as a Data Scientist in the retail domain. Key contributions include performing time series analysis for demand forecasting in the D2C fashion and beauty sector, customer segmentation for a sports apparel and footwear brand based on purchase behavior and spending capacities, and conducting website analytics using Adobe Analytics to enhance ecommerce performance by identifying customer journey pain points. Keerthivasan holds a PGP in Data Science and Engineering from Great Lakes Institute of Management and a BE in Automobile Engineering from Madras Institute of Technology.